Friday, August 20, 2010

Why Do Filipinos Love Malls?


Filipino’s nowadays are becoming shopaholic and addictive to mall but what do motivate them to go to malls?







Why Do Filipinos Love Malls? 
By Frances San Andres 


  Filipino’s nowadays are becoming shopaholic and addictive to mall but what do motivate them to go to malls?
Malls have different attractions like
1. Malls offer great discounts or like having ''Sales'' during time of seasons.
2. Some Malls give earning points for every customers purchase.
3. Malls provide great views or environmental views to ease up their mood.
4. Some Malls provide free transport from one mall to another

What are the benefits that they get to make them love malls?
            Malls provides more saving for Filipino shoppers during sales, prices are made affordable that suits the different types of customers.
            SM Malls are establishing an SM membership card which is the SM Advantage Prestige Card it is composed of SM Advantage members who reached the required purchased level at SM or have been nominated by SM retail establishments after earning an enormous point’s using SM Advantage.
What privileges do customers get as an SM Prestige Member?
    


Members can have free access to SM Prestige Lounge at any SM branch. In SM Prestige lounge they provide their members free drinks like ice tea, coffee and water. There is a free charging station, wrapping services and a free access to internet via Wi-fi connection. They provide relaxation or a massage therapy for customers. They also have a personal shopping assistance from the specialist at toy kingdom if you are a member of Prestige.












“As member of prestige I enjoy the points that I earned using the prestige card I enjoy shopping, I find shopping very relaxing when I became a prestige member, there are courteous staffs that is always ready to attend to my needs” said by Edith San Andres a 5 year member of Prestige.




SM North has a relaxing environment that motives most of Filipinos to love this Mall they have a garden which they call as ''Sky Garden’ in which children’s enjoys. They have special displays like Safari featuring different moving animals, their theme changes every month depending on the Mall.
“Mall is the place were I go to wind up and cover up my stress during the working days” said by Susan Dela Cruz 52-year-old housewife.
           
Trinoma also have a garden and it has huge fountains and great nature view, they have huge stage for the performer and a children play place beside it
            Araneta Malls provide a free back and forth transport form Gateway to Alimall they call the shuttle ''Ballet Transport''
           
Majority of the Filipinos love going to malls because of the benefits that they can get which is the relaxation, satisfaction, entertainment and pleasure.

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